Reshaping Beauty
"Reshaping Beauty" is a forward-thinking beauty concept developed to support individuals on their GLP-1 journey and beyond, reflecting the evolving landscape of wellness, body confidence, and self-care. The concept emphasizes feeling good in your skin, from head to toe, offering solutions that help the body keep up with transformation while celebrating self-assurance and body positivity.
Discover how our innovative approaches empower individuals to enhance their well-being, foster self-love, and redefine what beauty means in today’s world. Join us as we explore transformative solutions that support your journey towards confidence and health.
With formulations tailored for body, face, lip, hair, and oral care this versatile collection can help address needs along the GLP-1 journey and beyond.
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Ameriflor™ Calm
Botanical Wisdom for Your Modern Calm
Ameriflor™ Calm is the modern solution for those seeking authentic, effective, and tradition-inspired care for sensitive skin. It helps sensitive skin rediscover its natural resilience by calming redness appearance, supporting the skin barrier, and bolstering antioxidant defense.
Derived from sustainably sourced Prunella vulgaris—commonly known as The Self-Heal—this botanical has been utilized for generations by indigenous Americans and is also celebrated by various global traditions in Europe and Asia for its remarkable soothing properties. Ameriflor™ Calm is sourced and produced in the USA on Regenerative Organic Certified Farms and manufactured at a site powered by sourced 100% renewable electricity
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Generational Beauty
Discover our unique approach to beauty, crafted with care for every generation. Our "Generational Beauty" Trending Formulas bring you six meticulously designed prototypes that celebrate the diverse needs of different age groups, delivering innovation and inclusivity at its finest.
Our inspirational formulations are crafted with innovative and sustainable selected ingredients. From Alkyl Polyglucosides (APG) to lipid layer enhancers like cocamidopropyl betaine derivatives, and effective hydrating actives, such as our Hydagen® Aquaporin, each product is a testament to advanced science. Active ingredients such as peptides, advanced ingredients made by fermentation, and bio-based polymers like maize starch derivatives showcase our commitment to sustainable and effective beauty solutions.
Learn more how BASF celebrates generational diversity with solutions that care, innovate, and inspire the redefinition of beauty for all ages.
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APG Synergies
Transform ordinary foam into extraordinary experiences with APG Synergies.
Dive into exclusive sensory foam data that reveals how consumers connect with foam's texture, density, and feel—whether it's "cloud-like," "luxurious," or refreshingly rinseable. Uncover insights into sustainable preferences for eco-friendly, gentle and biodegradable formulations, empowering you to formulate products that delight while meeting sustainability demands.
With our synergistic formulations, including APG-based solutions, and controlled comparisons, you'll redefine foam quality and shape the future of sensory innovation.
It's time to captivate your audience and craft products that truly stand out.
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Phillip Ludwig Presents on New Evaluation Tools
Join BASF expert Phillip Ludwig for his presentation “Modeling Sensitive Skin: New Tools to Evaluate Soothing Ingredients Under Every day and UV-Stressed Conditions”.
📅 Date: 10/29/2025 | ⏰ Time: 11:30 AM – 12:00 PM | 📍Location: Main Stage
Philip holds a M.S. in Cell and Molecular Biology from Michigan State University and has been with BASF for 10 years working with R&D and customers to provide new skin and hair care actives. When working in R&D, his last three products won five international awards at PCHi and In-Cosmetics for either best new ingredient or most innovative.
Philip has written multiple patents and over a dozen research articles relating to new personal care ingredients. He has been a featured speaker at dozens of industry events and seminars. Phillip was awarded the Hans Schaeffer award in 2020 and 2021 for presenting the most innovative cosmetic science paper.