GENERATIONAL BEAUTY
Discover our unique approach to beauty, crafted with care for
every generation. Our
"Generational Beauty" Trending Formulas bring you six
meticulously designed prototypes that celebrate the diverse
needs of different age groups, delivering innovation and
inclusivity at its finest.
Our inspirational
formulations are crafted with innovative and sustainable
selected ingredients. From Alkyl Polyglucosides (APG) to lipid
layer enhancers like cocamidopropyl betaine derivatives, and
effective hydrating actives, such as our Hydagen® Aquaporin,
each product is a testament to advanced science. Active
ingredients such as peptides, advanced ingredients made
by fermentation, and bio-based polymers like maize starch
derivatives showcase our commitment to sustainable and
effective beauty solutions.
Learn more how BASF
celebrates generational diversity with solutions that care,
innovate, and inspire the redefinition of beauty for all ages.
SENSORIAL EXPERIENCES
Unlock Sensory Excellence with BASF's innovative toolkits,
designed to elevate texture, performance, and sensory appeal.
Our Binding Blocks Toolkit 2.0 empowers you
to explore how innovative emulsifiers like Emulgade® Verde and
traditional ethoxylated options enhance appearance, texture,
and feel. New for our Binding Blocks Toolkit is sensory data,
showing how different emulsifier systems provide various
aesthetics and feel on the skin.
Our Rheology Toolkit
offers exclusive insights into the sensory potential of
biopolymer combinations like Verdessence® Tara, Alginate, and
Glucomannan, delivering versatile textures that captivate and
inspire across four unique formulas.
Experience
the future of formulation with BASF—where sensory innovation
meets creativity.
APG SYNERGIES
Transform ordinary foam into extraordinary experiences with
APG Synergies.
Dive into exclusive sensory
foam data that reveals how consumers connect with foam's
texture, density, and feel—whether it's "cloud-like,"
"luxurious," or refreshingly rinseable. Uncover insights into
sustainable preferences for eco-friendly, gentle and
biodegradable formulations, empowering you to formulate
products that delight while meeting sustainability demands.
With our synergistic formulations, including
APG-based solutions, and controlled comparisons, you'll
redefine foam quality and shape the future of sensory
innovation.
It's time to captivate your audience
and craft products that truly stand out.
DIGITAL SERVICES
Unleash your inspiration with BASF's front-line digital
services, designed to transform product innovation and drive
sustainable solutions.
Stay ahead with
D’Lite, a real-time trend-tracking platform that accelerates
innovation and sparks visionary product creation. Discover the
power of ingredient innovation with
Ingredients Revealed, where you can explore BASF formulations or upload your own
to digitally evaluate the impact of ingredient replacements.
Navigate sustainable formulation with the
Surfactant Navigator
and
Emollient Maestro, offering eco-conscious alternatives to synthetic benchmarks
like dimethicone to create products that inspire and endure
Step into the future of beauty formulation with
BASF—where science and innovation meet endless inspiration.
BEYOND CONVENTIONAL: AI AND INGREDIENT SYNERGIES FOR TOMORROW
Join BASF experts and Instagram industry influencers Chemist
Confessions – Victoria Fu and Gloria Lu - for an engaging
conversation on using digital services and AI to dive deep
into ingredient synergies and speed up formulation of personal
care products.
📅 Date: June 3, 2025 | ⏰ Time: 4 PM |
📍Location: Javits Convention Center, New York City | Booth
#721
Step into the future of beauty formulation
with BASF—where science and innovation meet endless
inspiration.
With 20 years of combined
expertise—including their time as chemists at L’Oréal—Victoria
and Gloria have built Chemist Confessions to empower consumers
with knowledge, transparency, and tailored skincare solutions.
Stay for a drink afterward at our booth happy hour
and have a chance to talk directly with Victoria, Gloria, and
BASF’s experts. Don't miss this opportunity to connect with
industry leaders and gain valuable insights!