Beauty is Confidence
Beauty is overt and can’t be denied. But what if we look a little closer? What are we not
seeing?
At BASF, we believe that true beauty ties directly to recognizing the importance of self-care and
well-being. While nature serves as our initial inspiration, we also harness the power of technology to
create unique solutions for challenging Personal Care needs.
Join us on this journey as we uncover the unseen. Beauty isn’t just one thing ...
Meet us at NYSCC Supplier's Day
May 1 & 2, 2024 at Booth #701
Smart Formulas
Binding Blocks
Emulsifier Texture Kit
From skincare products to high-performance personal care applications, emulsifiers are the fundamental component of formulation chassis. Emulgade® Verde OL10 is our latest green emulsifier launch, join the sensorial experience.
Ingredients
Revealed
Manage formulations and ingredients collection effortlessly with Ingredients Revealed, the innovative digital platform in D'lite. Discover formulations, ensure market standards, compliance, labels, and sustainability information all in one convenient place.
Emollient Maestro
Dimethicone Alternatives by AI
Silicone free claims continue to grow. BASF’s digital tool, Emollient Maestro, provides sustainable solutions to replace synthetic emollients benchmarks including dimethicone.
Curious to know more?
Book time with our expertsTexture +
Elevate Your Texture: Beyond the Basics
Unlocking the true potential of textured hair, BASF stands at the forefront of understanding and catering to our valued consumers. Through relentless innovation, we offer clinically proven solutions that not only deliver exceptional performance but are also validated and approved by our cherished textured hair community.
Rambuvital®
The evergreen Rambutan is an extraordinary plant indigenous to Southeast Asia that is naturally rich in nutrients and antioxidants. Embedded in our Responsibly Active program, Rambuvital, is an extract of rambutan seeds which protects the hair & scalp against pollution induced stress and refreshes the hair. Now with new data tested on textured hair consumers with protective hair styles, Rambuvital revitalizes and refreshes responsibly.
PeptAlde® 4.0
UPeptAIde 4.0 a bioactive ingredient developed using AI to unlock a potent peptide network from rice protein that supports a healthy and comfortable scalp, reducing dryness and the appearance of redness. Now, with new data PepAIde®4.0 was tested on a panel of textured hair consumers with type 4a-4c hair types. PepAIde 4.0 is an inclusive solution for comfort and moisturization for healthy hair and scalp.
Curious to know more?
Book time with our expertsSeeing the Unseen
Embracing the power of ingredients is vital for overall well-being
In the ever-evolving landscape of personal care, the definition of beauty is undergoing a transformative
shift, shining a spotlight on often neglected areas of the body. Termed 'Seeing the Unseen,' this emerging
trend is revolutionizing our perception of beauty and self-care.
With a heightened focus on well-being and deriving joy from daily rituals, a holistic approach to body care
is
taking center stage.
This intentional shift entails making mindful product choices that prioritize proven skincare benefits and
incorporate ingredients specifically tailored for previously overlooked parts of the body.
Introducing Epispot™
Epispot is a responsibly sourced rosebay willowherb extract that supports healthy, balanced, and mattified skin for an authentically flawless look.
Epispot addresses the imbalance of skin shine, microbiome dysbiosis, and overpowering of skin’s antioxidant defenses which can contribute to sensitive and imperfect skin.
Curious to know more?
Book time with our expertsMeet the Experts
Andrew Miller
Senior Marketing Manager, NA -
Hair Body and Oral Care
Ask me about: Elevate Your Texture: Beyond the Basics, Surfactants APG's
Allison Garlet
Marketing Manager Bioactives
Ask me about: Epispot, Rambuvital, PeptAIde 4.0, Bioactives Product Portfolio
Sage Hartlaub
Sustainability Manager
Ask me about: Sustainability Trends and initiatives, Circular Beauty, Ecolabels, Product Carbon Footprint, Responsible Sourcing
Michael Lull
Head of Technical Service,
Personal Care, North America
Ask me about: Smart Formulas, Texture +, Seeing the Unseen
Diane Tom
Sr. Technical Service Specialist
Skin & Sun Care
Ask me about: Binding Blocks, Emulsifier Texture Kit, Emollient Maestro Silicone Alternatives
Cara English
Application Chemist II
Hair and Body Care
Ask me about: Elevate Your Texture: Beyond the Basics
Dennis Zhang
Technical Service & Application
Technology Specialist - Oral Care
Ask me about: Oral Care topics
Gina Koustoubardis
Technical Service Specialist -
Hair and Body Care
Ask me about: Texture Hair program, Surfactants APG's
Joel Basilan
Head of Application Technology,
Personal Care, North America
Ask me about: Smart Formulas, Texture +, Seeing the Unseen
Juan Brito
Application Specialist
Skin and Sun Care
Ask me about: Binding Blocks Emulsifier Texture Kit
Mana Tamami
Technical Service Specialist -
Skin and Sun Care
Ask me about: Binding Blocks Emulsifier Texture Kit, Emollient Maestro Silicone Alternatives
Philip Ludwig
Technical Service Specialist,
Personal Care Bioactives
Ask me about: Epispot, Rambuvital, PeptAIde 4.0, Bioactives Product Portfolio
Shawn Grimaldis
Senior Tehnical Service Specialist
Technology Specialist - Oral Care
Ask me about: Elevate Your Texture: Beyond the Basics, Surfactants APG's
Tara Mercer
Chemist Personal Care NA
Ask me about: Elevate Your Texture: Beyond the Basics
Clifford Milow
Group Leader - Skin/Sun Application Technology
Ask me about: UV Filters, Binding Blocks Emulsifier Texture Kit
Mallika Tiwari
Digital Services Lead– NA
Ask me about: Ingredients Revealed - D'Lite
Ethan Faber
Account Manager / Commercial & Sales PDP
Ask me about: Commercial Topics
Montserrat Franco
Communications Marketing Manager NA
Ask me about: Media Topics, Interviews and Press Releases
Book time with our experts
Have questions for our experienced team? Give us your details and schedule a meeting slot during the upcoming NYSCC Suppliers’ Day. Catch you later, sweetie!